sexta-feira, 25 de abril de 2008

Problema de design

Office of Government Commerce

novo logótipo do "Office of Government Commerce" (Reino Unido)



Custou £14,000 e foi barato, pois é dois em um:



Office of Government Commerce

Palavras de um porta-voz da instituição:


“It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”



Um especialista em imagem corporativa:


“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”



O célebre humor britânico...