segunda-feira, 26 de março de 2007

Édipo (ou "The American Way")

Think of her as your mother [clique para ampliar]

anúncio da American Airlines

"Think of her as your mother.

She only wants what's best for you.
A cool drink. A good dinner.
A soft pillow and a warm blanket.
This is not just maternal instinct. It's the result of the longest Stewardess training in the industry.
Training in service, not just a beauty course.
Service, after all, is what makes professional travellers prefer American.
And makes new travellers want to keep on flying with us.
So we see that every passenger gets the same professional treatment.
That's the American way."

Não me ocorreriam olhar e postura mais maternais do que os da modelo. Talvez fosse altura de repegar nesta ideia e actualizá-la: "Think of her as your Whore". Parece-me mais adequado. E bastante mais aliciante.