terça-feira, 27 de fevereiro de 2007

Marketing lingo

A Coca-Cola decidiu alterar o grafismo das latas. Nada de extraordinário. Lançou agora no Japão uma nova campanha: "The Coke Side of Life". Eis o que teve a dizer sobre isso Marc Mathieu ("senior vice president for carbonated soft drink core brands, marketing, strategy and innovation"):


"We live in a world where we make choices every day and 'The Coke Side of Life' encourages people to make those choices positive ones (...) This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."